Armenian consumers tend to use more domestic products
STAR supermarket network assessed Tuesday the results of first week of implementation of "We Chose Armenian" promo.
Experts have fixed 24% increase in sales of products included in action, STAR marketing department reports.
STAR executive director Vahan Kerobyan says consumers' interest to Armenian products is rising. Therefore, he hopes that by the end of action more consumers will use more domestic products.
The action initiators believe that "We Chose Armenian" social promo may be treated as joint therapy against world economic crisis.
Experts have fixed 24% increase in sales of products included in action, STAR marketing department reports.
STAR executive director Vahan Kerobyan says consumers' interest to Armenian products is rising. Therefore, he hopes that by the end of action more consumers will use more domestic products.
The action initiators believe that "We Chose Armenian" social promo may be treated as joint therapy against world economic crisis.
