Major Armenian retailer, Star company, conducted a marketing analysis within supermarket chain reorganization program framework. The analysis was aimed at discovering consumers' needs and increasing customer satisfaction. According to analysis conducted, 90% of consumers believe affordable price an important factor in day-to-day goods' purchase, Star company reported.

"Taking analysis results into consideration, we resolved to implement a new price strategy," Star Marketing Director Narine Avetisyan stated. In addition to regular actions, Star supermarket launched "Always bargain prices" program, stipulating for affordable prices for 120 key mass consumption products.

"The new system will help every family find products to meet their needs," Narine Avetisyan emphasized.