December 1, 2009 - 20:11 AMT
VivaCell-MTS and Armenian Red Cross Society work towards increasing HIV/AIDS awareness
According to estimates, there are over 3,000 people living with HIV in Armenia today. The necessity to respond to the situation and to take preventative measures is imperative.  

The Armenian Red Cross Society (ARCS) and VivaCell-MTS, with the assistance of Yerevan Municipality, are organizing a number of events to increase HIV/AIDS awareness.

"Thousands of people around the world become victims of this evil of the 20th century, because of ignorance. The situation will improve if the society starts to realize the essence of the problem and strives to be informed. Raising public awareness is very important in fighting it efficiently. Our cooperation with the Armenian Red Cross Society stems from this understanding," VivaCell-MTS General Manager Ralph Yirikian stated.

Today, ARCS volunteers conducted Open Lessons, highlighting the role of young people in the fight against AIDS, in some of Yerevan schools. Representatives of governmental, cultural and social spheres participated.

On ARCS initiative, short videos about HIV/AIDS related discrimination were broadcast on national TV channels.
Young ARCS volunteers distributed HIV/AIDS related information leaflets, fliers, posters, condoms, and the symbol of the day - the red ribbon in Yerevan's central streets, VivaCell-MTS press service reported.