We collaborate with Swiss organization in charge of <b>Jermuk</b> development program implementation, Bekor Papazyan, CEO of National Competitiveness Foundation of Armenia (NCFA) said.

“A business model was created, with propositions of improvements to promote tourists inflow,” NCFA CEO told PanARMENIAN.Net reporter at the news conference in Yerevan.

Head of tourism department at National Competitiveness Foundation of Armenia, Hasmik Antonyan, in turn, said: “Jermuk holiday town will be developed based on Swiss Valais Region development pattern, which envisages transformation of a winter holiday town into a year round spa.”