September 18, 2010 - 14:30 AMT
Malatya film festival organizers refrained from using Armenian brand

Organizers of an international film festival to be held in Malatya, Turkey, from November 26 to December 2, decided that the prize to be handed to the winners will be named Crystal Apricot, instead of Golden Apricot planned earlier, Cihan news agency reported.

Milliyet newspaper said in mid August that Golden Apricot festival will feature 100 films, with 10 000 euro for the best film and 3 000 euro for the best director, best actor and best actress respectively. The article mentioned in conclusion that “Golden Apricot festival is also held in Yerevan.”

Meanwhile, the center of Golden Apricot International Film Festival said that GAIFF, hosted by Yerevan annually, has nothing to do with the festival to be held in Malatya.

“We can take Turkey to court for using our brand,” the center said in a statement.