At Yerevan-hosted TEDx on September 25, Synopsys Armenia CEO Rich Goldman will give a talk on GtoG (GeektoGeek): Social Media Beyond borders, providing insight into his experiences in the use of social media in the marketing of highly specialized businesses.

“In Silicone Valley, you can attend a seminar on social media any day of the week. However the information the seminars provided could be classified as BtoB (business-to-business) or BtoC (business-to-consumers), which was of little use to me, as our company doesn’t market to business or consumers. Rather, our customers can be characterized as geeks, highly intellectual, focused people obsessed with electronics. Geeks tend to avoid social connections and hate the “marketing” word, which prompted our decision to create a new type of a society through social media channels already available: Facebook, Twitter, LinkedIn, blogs, etc. For the first time in the history of microelectronics development we started using social media,” Synopsys Armenia CEO said in a conversation with PanARMENIAN.Net reporter.