On October 28-30, Yerevan will host Popok International Advertising Festival organized by the Advertising Council of Armenia.

The event aims at providing expert assessment to the activities of Armenian advertisement companies, development of advertising art and training of experts in Armenia.

“Popok” is the Armenian for walnut, the kernel of which, as perceived by festival organizers, resembles a brain. “The brain generates original ideas, essential in creation of impressive commercials which entice us into making purchases,” the head of Popok Organising Committee Armen Petrosyan said, explaining the choice of festival name.

World-known personages of advertising industry are invited to participate in the festival, among them, Samvel Avetisyan (known for promotion of Tinkoff brand), George Aghajanyan (responsible for Sochi-2014 advertising), Alexander Shevelevich (the winner of Cannes Lions), Tony Taylor (General manager of JWT UK company in Central and Eastern Europe). Guests from Georgia, Holland, Turkey, Iran, Baltic and Middle East countries are also expected.

Master classes of famous advertisement experts will be held within festival framework.

Festival contest program features 6 categories: A. Film; B. Print and Outdoor; C. Interactive; D. Radio; E. Marketing Efficiency; F. Graphic Design.