The South Caucasus Railways CJSC (SCR) announced the launch of re-branding, as part of which a new name, as well as ideology and corporate style will be developed.

The re-branding is basically aimed at creating a nation brand of the leading transport company of Armenia, which represents the country and implements an important social function on securing population’s transport availability, the company’s press service reported.

According to the company, the state, represented by the Armenian government, already participates in projects of the SCR, for example, the joint project on construction of Fioletovo-Vanadzor branch railway, which is of keen importance for the country’s economy.

Armenia’s citizens can participate in re-branding. A special section of re-branding will be created on the company’s website to present and discuss recent developments of the brand name, ideology and design.