On October 28, Yerevan hosted the opening of Popok International Advertising Festival.

As Festival jury member, MAGI STYLE advertisement company art director Irina Kacharava stated at the opening, clients are responsible for stimulating the advertising market.

The head of the festival jury, General Manager of JWT UK company in Central and Eastern Europe Tony Taylor stated that advertising, being the motive power in promotion of business, is also a great responsibility.

“I was pleased to communicate with the Armenian audience and see great potential in local advertising market,” he said, sharing impressions after the master-class with advertising experts in Yerevan.

On October 28-30, Yerevan in hosting Popok International Advertising Festival organized by the Advertising Council of Armenia.

The event aims at providing expert assessment to the activities of Armenian advertisement companies, development of advertising art and training of experts in Armenia.

Festival contest program features 6 categories: A. Film; B. Print and Outdoor; C. Interactive; D. Radio; E. Marketing Efficiency; F. Graphic Design.