A roundtable titled “Creation of Brand of Armenia’s National Carrier” was organized at South Caucasus Railways (SCR) CJSC premises with participation of representatives of professional advertisement and design societies.

The event was organized by SCR and general contractor for the re-branding project – Your Trademark: Creative Solutions branding agency.

During the event, participants discussed Armenia’s unique features, which should be positioned by the new brand.

According to specialists, Armenia’s ancient history and rich culture are among these features.

Besides, the new brand should symbolize changes.

SCR also plans to change its name during the re-branding. The new name should cause positive associations, as well as distinguish the Armenian railways from neighboring competitors.

The new brand is scheduled to be launched in spring 2011.