Kobe Bryant faced demonstrations on Sunday, December 19, as members of the Canadian-Armenian community took to the streets of Toronto ahead of a Lakers-Raptors game to protest the NBA star’s recent deal with Turkey’s national airline carrier, the Armenian Youth Federation of Toronto reported.

The protest began at 11 a.m. at the York Street entrance of The Air Canada Centre, with participants holding large banners reading the words “Kobe: Do the Right Thing,” as well as several other signs pointing to Turkey’s gross record on human rights.

“Kobe’s recent agreement with Turkish Airlines, 49% of which is owned by the Republic of Turkey, has tremendously upset Armenians and stands in stark contrast to public statements he has made calling for an end to the Genocide in Darfur,” said Rupen Janbazian of the Toronto AYF. “Turkey’s long list of human rights violations, including the ongoing denial of the Armenian Genocide, restrictions of free speech and expression, and its continued support of the genocidal government of Sudan, prove that this deal seriously damages Kobe’s reputation.”

The AYF says that if Bryant follows through on his deal to serve as the “Global Brand Ambassador” for Turkish Airlines, he will always come to be associated with the violence, oppression, occupation and genocide denial of the Turkish government.

The deal with Turkish Airlines has caused uproar in the Armenian community in North America, especially within Southern California, which boasts the largest population of Armenians outside of Armenia with 600,000 Armenians.