Google launched its new Google for Nonprofits program, offering a variety of free or discounted resources, applications and outreach tools.

"This is a new program for U.S. nonprofit organizations that will give them access to exclusive nonprofit products," Jamie Yood, a Google spokesman, said in an e-mail.

Among the exclusive offers for nonprofits are: Google Apps at no cost, or at a reduced price; Google Earth Outreach, which allows groups to use Google Earth to "visualize your cause and tell your story through Google's mapping technologies"; YouTube for non-profits which makes available increased uploading limits, a "Donate" button on videos, listing on non-profit channels and video pages, and other perks; Google Grants to get up to $10,000 a month in advertising on Google AdWords.