Fashion Road: Dialogue across Borders project kicked off in Yerevan. Fashion designers and experts from various European countries arrived in Armenia as part of it.

“It is a great project, which provides with the opportunity to raise awareness of the participating countries’ culture. It is important for Armenia, since opportunities for immediate communication with international colleagues are limited in such a small country with rich culture,” British Ambassador to Armenia Charles Lonsdale told journalists.

“The program provides me with the opportunity to better study Armenia’s culture, specifically, its national costume. I use Romanian elements in my work, but I would like to combine them with Armenian ones,” Romania’s representative Andra Clitan told a PanARMENIAN.Net reporter.

Fashion Road: Dialogue across Borders is a two year collaborative project through which fashion designers from Armenia and Europe will look into the past for ideas and inspiration. They will study traditional costumes of Armenia, UK, Germany, Romania, Denmark and Czech Republic, explore the role of those costumes in contemporary society, and how people associate those costume with their national identity and heritage. Key to this project will be for the designers to view clothing in a cultural context and use modern technologies and approaches to present their interpretation of the countries’ culture and identity.