The upcoming HTC Bliss phone, a cross between the HTC Desire S and Desire Z, is being built with the needs of the female demographic in mind, it even has diet and shopping apps.

The HTC Bliss will have a greenish-gray rubber back so "women can have a better grip of the phone," says Joanna Stern the journalist of This is My Next.

The phone will be thin (54 inches), and will sport "calming" wallpapers in addition to the "calming" green tones of the phone itself.

The phone will also include a charm, which, like many of the cell phone charms sold today, attaches to the phone to provide a little bling. But this charm has a function too, beyond the hook which lets a woman attach it to something inside her purse - it lights up when user have a new message or missed call.

This Android phone shows shopping comparison and calorie counting applications on the homescreen, ReadWriteWeb reported.