Following in the footsteps of Facebook, Twitter, Digg and Google, blogging platform Tumblr has released its ‘Share On Tumblr’ button, which allows publishers to add a button encouraging users to share their content on Tumblr, according to TechCrunch.

With the ‘Share On Tumblr’ button, publishers can decide whether their content appears as a Link, Quote, Video Embed or a Photo on Tumblr.

The button is fully customizable and is versatile enough to appear anywhere on a site, whether at the footer of articles or while hovering over paragraphs.

Tumblr is responsible for 26 million visitors per month globally, according to comScore. Currently there are over 5 billion posts on Tumblr, 18 million total Tumblr blogs.

Publisher-friendly options like a multi-faceted share button will indubitably increase that number, and drive considerable traffic to publishers.