Miss World League of Beauty and Fashion 2011 was held on May 16 in the popular southwestern resort Bodrum, Turkey with 20 participants representing their countries, wearing clothes by an Armenian designer.

The contestants appeared on the podium in Baia Hotel to compete for the title; the winner to be provided with opportunity to participate in Miss World Beauty Pageant organized in China in October.

Before the competition, the contestants appeared in a fashion show featuring world famous designer from Armenia, Kevork Shadoyan’s 2012 summer creations.

The pageant was organized by Sonmez Holding, a major Turkish company operating in tourism, energy, cement, technology, retail and mall management.