June 15, 2011 - 12:20 AMT
Angry birds Magic to be available till yearend

The game-maker Rovio made a new announcement that will take Angry Birds to a whole new place. In fact, Angry Birds will be everywhere till the end of this year, according to ReadWriteWeb.

Connecting Angry Birds to the physical world will take several forms. The first of this will take advantage of NFC (near field communications). This means that players will be able to unlock new levels and special birds by tapping their NFC-enabled phones together or by tapping certain NFC-enabled tags.

And that's what Angry Birds plans to do. All of the merchandising around the wildly successful game will contain these NFC-enabled tags. This means that players can tap your phone onto a plush toy or onto a cookbook, for example, in order to unlock various rewards.

Of course, not all phones are currently NFC-enabled. So while Angry Birds Magic will initially be only on Nokia's phones, Rovio plans to have these new NFC capabilities available for all NFC-enabled devices soon. And so as not to alienate the millions of fans who've downloaded the game onto devices that don't have NFC, players will also be able to unlock some of the Magic through GPS, not just via NFC-tagged products.

“When you play Angry Birds in certain locations, "magic happens," says Ramine Darabiha, Product Manager for Angry Birds Magic.

As part of the rollout of Angry Birds Magic, Rovio is holding a contest to get users to help design and decide what the sounds should be that accompany this. The winner will get $1000.