Starting this coming Sunday, July 17, the iriver Story HD e-reader will be available for sale in Target stores nationwide and on Target.com. The iriver Story HD is the first e-reader integrated with the open Google eBooks platform, through which Google eBooks can be bought and read over Wi-Fi.

According to Official Google Blog, the iriver Story HD, which retails for $139.99, is slim and lightweight with a high-resolution e-ink screen and a QWERTY keyboard for easy searching. It includes over-the-air access to hundreds of thousands of Google eBooks for sale and more than 3 million for free. “With the Story HD you can now browse, buy and read Google eBooks with your e-reader through Wi-Fi, rather than downloading and transferring them from computer to e-reader with a cord as you can already do with more than 80 compatible devices,” the Blog said.

Manufacturers like iriver can use Google Books APIs and services to connect their devices to the full Google eBooks catalog for out-of-the-box access to a complete ebookstore. Personal ebooks library may be stored in the cloud.

In December, Google eBooks launched with the ability to read Google eBooks on any device with a modern browser, on Android and iOS devices using the Google Books mobile apps, through our Chrome Web Store app and on compatible ereaders.