Google announced a new URL shortcut g.co that will only link to official Google products and services, according to Google’s Official Blog post.

"The shorter a URL, the easier it is to share and remember. The downside is, you often can't tell what Web site you're going to be redirected to," Gary Briggs, Vice President of Consumer Marketing at Google, wrote in a Google Official blog. "We'll only use g.co to send you to Web pages that are owned by Google, and only we can create g.co shortcuts. That means you can visit a g.co shortcut confident you will always end up at a page for a Google product or service."

In 2009, Google helped shrink up long, unwieldy URLs by launching our public URL shortener, goo.gl. It will continue to be public URL shortener that anybody can use to shorten URLs across the web.