On July 28, Yerevan hosted the аPRес award ceremony, initiated by the Armenian Center of PR Development. PanARMENIAN Photo agency was awarded in The Most Spontaneous Photo of a Politician nomination for the photo of the Armenian Prime Minister under the rain, which has already gained popularity. The picture is authored by Tigran Mehrabyan.

At the ceremony, the awards were granted in the following nominations: The Most Spontaneous Photo of a Politician, The Most Inspiring PR Company, The Best Presentation of National Values, The Most Beautiful City Surprise, The Best Protection of an Armenian Brand, The Most Feminine Branding, The Best Black PR and other similarly interesting nominations.

All events and actions of 2010-2011, which gained special notice from PR committee, were presented at the award ceremony.

July 28 is celebrated as the Day of PR.