Samsung launched a new smartphone called Samsung Transform Ultra includes the innovative Mobile ID platform.

According to the company’s press release, the Transform Ultra complements the existing Samsung Galaxy Prevail™, which in four months has become the best-selling no-contract smartphone in Samsung’s history. The Transform Ultra is the device for the consumer who desires an Android touchscreen along with a text-friendly full QWERTY keypad.

The innovative Mobile ID platform allows customers to get a running start in exploring Android applications and widgets based on their personal interest. ID packs are designed to meet a customer’s individual lifestyle or interests, such as sports, entertainment, fitness and music.

The Transform Ultra is powered by Android 2.3 Gingerbread, features access to Google Mobile™ services and more than 250,000 applications through Android Market. The device has a 1GHz processor, a 3MP rear-facing camera, VGA front-facing camera for video chat while on the go, microSD® cards up to 32GB and Wi-Fi®, GPS and Wireless Web enabled.

Samsung Transform Ultra will be available Oct. 7 for $229.99.