Armenian President Serzh Sargsyan met with Philip Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management.

Welcoming the guest, President Sargsyan expressed confidence for Kotler’s visit to contribute to the development of marketing in the country, also greatly benefiting management students and businessmen who’re looking forward to the marketing guru’s lectures.

The President further praised Kotler’s initiative to create a marketing center of excellence in Armenia, noting its importance in training of highly qualified marketing experts.

Kotler, in turn, expressed readiness to share his knowledge with Armenian experts, presidential press service reported.