S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management, Philip Kotler conducted a master class for Ameriabank CJSC employees.

Marketing expert provided detailed presentation on modern approaches and global tendencies in bank marketing.

Ameriabank CJSC, as the main financial sponsor of Kotler’s master classes, aims at developing marketing knowledge in Armenia through lectures by the distinguished professor, the bank’s press service reports.