On Decembr 3, Armnet Conference 2011 hosted a presentation titled Mobilize your business by Stanislav Vidyaev representing Google.

According to Mr. Vidyaev, mobile searches have five times increased recently enabling businesses to advertise their products in search systems.

“Increase in the number of mobile users is conditioned by following four factors: affordable and fast internet, powerful and affordable mobile devices,” Vidyaev said adding that 77% of internet users in Armenia are mobile internet users.

The expert further briefed those present on several tools of Google Analytics and statistical targeting functions essential for businesses.

Start-Up Weekend Yerevan innovation contest with 11 participating teams is ongoing in the sidelines of Armnet 2011. Tonight, December 3, the event winners in 8 nominations will be announced.

ArmNet project is organized by SPMS, Orange Armenia and Internet Society of Armenia.