The Los Angeles Time Media Group announced that it has promoted Mike Kechichian to Vice President, Advertiser Marketing, in a restructing of key leadership areas of its revenue and advertiser marketing teams to better capitalize on emerging consumer engagement trends, as well as social, mobile and experiential program opportunities.

Kechichian has assumed increased responsibility since joining The Times as Manager, Advertiser Marketing from ESPN. He will now better integrate emerging sales lead generation efforts with the marketing program development team and oversee all aspects of LATMG’s media kit, portfolio packaging, customer segmentation and related revenue opportunities.

LATMG hires and promotions are aimed at ensuring marketers and advertisers looking to reach all demographics of the crucial Southern California marketplace are best served, according to asbarez.com.

The Los Angeles Times Media Group(LATMG) businesses and affiliates include the Los Angeles Times, The Envelope, Times Community News, LA, Los Angeles Times Magazine and Hoy Los Angeles and reach approximately 5.1 million or 38% of all adults in the Southern California marketplace. LATMG also owns and operates California Community News as well as Tribune Direct’s west coast division and is part of Tribune Company, one of the country’s leading media companies with businesses in publishing, the Internet and broadcasting.

The flagship Los Angeles Times is the largest metropolitan daily newspaper in the country, with a readership of 1.9 million Monday through Saturday and 2.9 million on Sunday, more than 17 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4.4 million. The Pulitzer Prize-winning Times has been covering Southern California for more than 129 years.