Apple has announced that there has been 25 billion downloads from the App Store to date, The Next Web reports.

The countdown to 25,000,000,000 apps began on February 17 when Apple said it would give away a $10K gift card to the person who downloaded the app - or filed a claim in its non-purchase form - that broke the record.

Apple has run similar promotions like this in the past, celebrating 10 billion App Store downloads a year ago and 10 billion iTunes Music Store downloads in 2010. There have also been markers at the 1B song and 100M song milestones.