Armenian Genocide was ranked 13th in the top 20 of trending internet searches in the U.S. for March 12 as of midday, after ranking 10th on March 11, according to Google Trends.

Some explain it by the “Khloe and Lamar,” the hit E! Network “Keeping Up With the Kardashians” spin-off that featured a discussion of the Armenian Genocide on March 11.

The discussion focused on whether Khloe Kardashian’s husband, NBA Star Lamar Odom, will play basketball in Turkey, a particularly sensitive point given the Kardashian family’s pride in their Armenian heritage, and Turkey’s legacy as an unrepentant perpetrator of genocide against the Armenian people.