March 22, 2012 - 16:27 AMT
Smartphone-based news consumption up 74% in Europe

New figures from comScore indicate that smartphone users in five key European markets are increasingly turning to their smartphones for news, The Next Web reports.

According to the study, 36.9% of smartphone users surveyed in France, Germany, Italy, Spain and the UK reported accessing news sites via an app or browser in January 2012 – an increase of 74%, year-on-year. More frequent use is also on the rise; those accessing news on their smartphone “almost every day” saw an 82% increase.

Breaking smartphone-based news consumption down by country, the UK has the highest percentage of frequent users, at 46.8%, with France holding second place at 36.9%.

comScore’s figures come from its MobiLens service, which surveys “a nationally representative sample of mobile subscribers age 13 and above,” on usage of their primary mobile device.