UEFA extends sponsorship agreement with PlayStation

UEFA extends sponsorship agreement with PlayStation
April 3, 2012 - 11:06 AMT

PanARMENIAN.Net - UEFA announced on April 3 the extension of its sponsorship agreement with Sony Computer Entertainment Europe (SCEE) and its brand PlayStation for the UEFA Champions League seasons from 2012 to 2015, and for the UEFA Super Cup in 2012, 2013 and 2014.

With the renewal of this agreement, PlayStation will continue its long association with Europe's most prestigious club football competition, uefa.com reports.

PlayStation joins Heineken, UniCredit, Ford and MasterCard as the fifth official partner for the 2012–15 seasons, besides Adidas, which is the official supplier.

Commenting on the agreement, David Taylor, CEO of UEFA Events SA, said: "We are pleased to continue our long-standing partnership with PlayStation, an iconic brand that has been an enduring sponsor of UEFA's top club competition since 1997. Sponsorship of the UEFA Champions League continues to offer a unique stage to develop brands and provides our partners with excellent opportunities to reach their target audience."

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