Facebook rolls out mobile ad unit to promote appsAugust 8, 2012 - 12:04 AMT PanARMENIAN.Net - Just a few weeks after introducing its first mobile ad unit, Facebook has launched another one, this time designed to help mobile app developers market themselves, Mashable said. Facebook is testing the new unit with a “limited set of beta partners” Vijaye Raji, a software engineer at the company, wrote on Facebook’s blog on Tuesday, August 7. The units drive users to new apps. If a user clicks on an ad and they don’t have the app already, they’ll be directed to the App Store or Google Play to download it. The unit is automated; to buy an ad you merely have to fill out an online form and delineate which demo you’re trying to reach and what your budget is. Once you buy a unit, you can use Facebook’s analytics tools to assess its performance. As Raji notes, there is clearly an audience for such a unit: In the past 30 days, Facebook has sent customers to the Apple App Store and Google Play 146 million times. The introduction comes after Facebook introduced Sponsored Stories for the News Feed in June. A few independent studies have deemed the ads more effective than traditional desktop ads. Despite such success, investors appear skeptical of Facebook’s odds of maintaining its revenues via mobile ads. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Lemkin Institute petition seeks release of Armenians in Azerbaijan The Lemkin Institute is deeply concerned about the continued illegal detention of political prisoners from Karabakh in Azerbaijan. Armenian Catholicos calls for national unity against threats Karekin II issued a message on Republic Day marking the anniversary of the First Armenian Republic. Pashinyan: Armenia’s desired goal is “on the horizon” Prime Minister Nikol Pashinyan has said that Armenia is moving forward “without interruption”. Opposition leader, supporters spend night at Sardarapat memorial Police made nearly 300 arrests the day before as Galstanyan and his supporters continued to demonstrate in Yerevan. |