Google acquires Incentive Targeting promotions platform firmNovember 29, 2012 - 11:52 AMT PanARMENIAN.Net - Google has acquired Incentive Targeting which offers a software-as-a-service platform for promotional campaigns to the grocery industry, IDG News Service reported. "As part of Google, we will have the resources and expertise to continue the transformation of couponing from a way to give discounts to a way to build business," founders Ben Sprecher and Joshua Herzig-Marx said while announcing the acquisition on Incentive Targeting's website on Wednesday, Nov 28. "We look forward to working with Incentive Targeting in our ongoing efforts to help consumers save time and money and enable retailers deliver relevant discounts to the right customers," Google said in a statement. The financial terms of the deal were not disclosed Founded in 2007, Incentive Targeting in Cambridge, Massachusetts, partners with retail chains to provide a targeted marketing service to manufacturers of grocery and consumer products, according to its website. Its web-based service allows manufacturers to create and monitor campaigns using data on offer redemptions at points-of-sale and other information. Incentive Targeting said it set out to do for retail couponing what Google had done for online advertising, by making it "simple, relevant, measurable, and effective." Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | IDBank, Dalma team up for Caucasian Deer Reintroduction Program IDBank has joined Dalma Garden Mall’s Green Challenge to support the Caucasian red deer reintroduction project. Through Ucom’s support the 12th Sunchild Festival concludes On May 24-28, with the support of Ucom, the 12th international environmental festival Sunchild took place in Yerevan. U.S., Turkey emphasize importance of Armenia-Azerbaijan peace deal Jake Sullivan and Akif Cagatay Kilic have discussed the normalization process between Armenia and Azerbaijan. Armenia coach expects good football in Slovenia friendly The Armenian national team has left for Ljubljana a friendly match against Slovenia on June 4. |