Adobe Systems completes acquisition of NeolaneJuly 23, 2013 - 11:41 AMT PanARMENIAN.Net - Adobe Systems announced that it has completed its acquisition of Neolane, a conversational marketing company with annual revenue of just under $60 million. The deal is worth $600 million in cash and adds a roster of new features to Adobe Marketing Cloud, TechCrunch reports. “With the completion of the Neolane acquisition, Adobe’s lead in digital marketing is extended further, bringing critical cross-channel campaign management capabilities to the Adobe Marketing Cloud,” said Brad Rencher, senior vice president and general manager of Adobe’s Digital Marketing business, in a statement. Founded in 2001 and headquartered in Paris, France, Neolane has offices around Europe, North America and Asia and provides services for customers including Accor Hotels, Alcatel-Lucent, IKEA, Samsung, Sony and Dior. Neolane is the sixth product in Adobe Marketing Cloud’s suite, which also includes Analytics, Target, Social, Experience Manager and Media Optimizer. The acquisition of Neolane allows Adobe to add tools such as handling leads, marketing resource management, high-volume email marketing campaigns and a real-time offer recommendation engine. Adobe has been busy building out Marketing Cloud this summer–another major new feature is an interface that allows users to collaborate across all Marketing Cloud products. Last year, Neolane raised a $27 million funding round led by Battery Ventures with participation by Auriga Partners and XAnge Private Equity. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Putin congratulates Pashinyan’s birthday Russian President Vladimir Putin congratulated Armenian Prime Minister Nikol Pashinyan on his birthday on June 1. Opposition motorcade en route to Gyumri for large rally A motorcade of protesters headed by Archbishop Bagrat Galstanyan is heading to the city of Gyumri. Ruling MPs, Foreign Minister talk Armenia-Azerbaijan processes MOs from the ruling Civil Contract party met with the Foreign Minister Ararat Mirzoyan in the Armenian parliament. Russia: Armenia’s frozen membership weakens CSTO position in Caucasus A Russian envoy said any step that could alienate the CSTO member states from each other is “deeply wrong”. |