Foursquare makes ad tools available to 1.5 mln businesses worldwideOctober 15, 2013 - 10:42 AMT PanARMENIAN.Net - Foursquare has made its advertising tools available to its 1.5 million registered businesses worldwide as it looks increase monetization on its mobile platforms, according to v3.co.uk. With rivals Twitter, Facebook and Google+ beginning to make significant ground with location-based small business advertising, Foursquare is under pressure to get its own share of the market before it loses relevance for its 40 million users. The new advertising tools are intended to make clearer the effectiveness of Foursquare ads, letting advertisers know how many users saw an advert, how many clicks it received and how many resulted in a customer walking onto their premises. Users are able to set budgets for campaigns and access simple analytics, as Foursquare outlined in a blog post. "All a business owner needs to do is go to foursquare.com/ads and build their ad – by choosing a great photo of their space and either offering a special or highlighting a great customer tip. Then they set their monthly budget and push their ad live for people nearby to see," it said. "Any merchant can monitor how many people have viewed their ad, how many have tapped on it, and how many actually came into their store. Merchants know what they’re paying for – real actions and real customers." Anthony Mullen, a senior analyst at Forrester, told V3 that Foursquare's tools would be attractive for smaller enterprises. "It's not attractive for a small business to set up their own location app, so they depend on these aggregators and middlemen," he said. "It's the right move for Foursquare to generate more spend on their platform." Mullen said, though, that while Foursquare has plenty of good data to use it faces tough competition. "The apps which win in this game are the ones which are always running. Twitter has an advantage because they have the real estate of time." Related links: Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | The Power of One Dram to benefit Road of Life charity The companies inform that the May beneficiary of The Power of One Dram is the “Road of Life” charitable organization. Kazakhstan welcomes Yerevan, Baku’s agreement to meet in Almaty Kassym-Jomart Tokayev has welcomed the agreement of Baku and Yerevan to hold negotiations in Almaty. Armenia offers to temporarily host, preserve Gaza manuscripts The Armenian Foreign Minister has said Yerevan is ready to help preserve manuscripts from the conflict zone in Gaza. Aliyev says no need for mediators in Armenia-Azerbaijan process Azerbaijani President Ilham Aliyev believes that Baku and Yerevan do not mediators in the process of normalizing relations. |