Twitter opens advertising platform for small businessesNovember 14, 2013 - 13:30 AMT PanARMENIAN.Net - Twitter announced that small- and medium-sized businesses in the UK, Ireland and Canada will now be able to make use of its self-serve advertising platform, The Next Web reports. Twitter’s suite of ad products include Promoted Tweets, Promoted Accounts, and Promoted Trends. All a small business owner needs is a Twitter account and a credit card to start advertising. Notably, Twitter says it will only charge when people follow your Promoted Account or retweet, reply, favorite or click on your Promoted Tweets, and never for organic Twitter activity. What’s more, Twitter is also partnering with O2 Business to teach small businesses in the UK how to use Twitter more effectively to engage with their audience. This means O2 will be giving small businesses Twitter resources and support that includes Twitter guides with case studies, online education sessions, and most crucial of all — credit to spend on Twitter ads via the self-serve platform, TNW says. Twitter built its self-serve advertising platform last March, and opened it up to all users in the U.S. in April this year. Previously, all businesses outside of the U.S. had to liaise with Twitter in order to put up ads, which limited the social network’s reach. With Twitter’s latest move, it is expected that more small businesses will now sign on to place ads on the network, boosting its revenue streams. As Twitter just listed on the New York Stock Exchange recently, it is pertinent for the company to show investors how it can continue attracting advertisers to the platform. Finetuning its ad products and making them more widely available is key to Twitter’s efforts, and additional revenue will greatly help to boost its share price, TNW says. Related links: Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Lemkin Institute petition seeks release of Armenians in Azerbaijan The Lemkin Institute is deeply concerned about the continued illegal detention of political prisoners from Karabakh in Azerbaijan. Armenian Catholicos calls for national unity against threats Karekin II issued a message on Republic Day marking the anniversary of the First Armenian Republic. Pashinyan: Armenia’s desired goal is “on the horizon” Prime Minister Nikol Pashinyan has said that Armenia is moving forward “without interruption”. Opposition leader, supporters spend night at Sardarapat memorial Police made nearly 300 arrests the day before as Galstanyan and his supporters continued to demonstrate in Yerevan. |