Nike releases animated video ahead of World Cup start (video) June 10, 2014 - 13:40 AMT PanARMENIAN.Net - Nike on Monday, June 9, released part three of its #riskeverything campaign, an animated feature that is part "The Incredibles," part "The Avengers," and part Dream Team, soccer edition, Oregonlive reports. The five-minute animated video, introduced the week of the World Cup's start in Brazil, features Nike-wearing/endorsing soccer stars in cartoon form: Cristiano Ronaldo of Portugal, Zlatan Ibrahimovic of Sweden (which did not qualify for the Cup), Neymar of Brazil, Andrés Iniesta of Spain, David Luiz of Brazil and Wayne Rooney of England. Ad agencies Wieden+Kennedy of Portland and Passion of London collaborated with Nike to produced the video. The W+K creative team included Alberto Ponte and Ryan O'Rourke, global creative directors for Nike, based out of W+K Portland. The director was Jon Saunders, of Passion. "The idea behind 'The Last Game' is to show the world that Nike, like any true lover of football, believes that the game should be brilliant, daring and bold. Having the confidence to take risks is absolutely vital in football. Imagine a world without the brilliance of Cristiano Ronaldo, the acrobatics of Zlatan or the wizardry of Neymar," Nike's chief marketing officer Davide Grasso said in a news release. Top stories Armenian gymnast, Olympic bronze medalist Artur Davtyan has reached the finals of the World Cup. Gor Manvelyan has denied reports alleging that he has expressed a desire to one day play for the French national team. Roma midfielder Henrikh Mkhitaryan is not considering FC Spartak Moscow as his next haven, according to fresh reports. 10 Armenian lifters will compete in the 2021 World Championships scheduled to be held from 7 to 17 December in Tashkent. Partner news | The Power of One Dram to benefit Road of Life charity The companies inform that the May beneficiary of The Power of One Dram is the “Road of Life” charitable organization. Ucom General Director gives lecture at French University in Armenia The General Director of Ucom Ralph Yirikian delivered a lecture at the French University of Armenia. Kazakhstan welcomes Yerevan, Baku’s agreement to meet in Almaty Kassym-Jomart Tokayev has welcomed the agreement of Baku and Yerevan to hold negotiations in Almaty. Armenia offers to temporarily host, preserve Gaza manuscripts The Armenian Foreign Minister has said Yerevan is ready to help preserve manuscripts from the conflict zone in Gaza. |