Facebook launches new Slideshow ad formatOctober 30, 2015 - 13:44 AMT PanARMENIAN.Net - Facebook is on an aggressive push to gain users in emerging markets, and on Thursday, October 29, it began tackling a new task: making money from them, PCWorld reports. Differences in cellular connection speeds and phones mean that posts, photos or ads loaded in a fraction of a second on 4G connections could take minutes to load for users in remote areas. It's an annoyance for users and a problem for Facebook as it tries to sell ads. The company has already released a stripped down version of its app that loads faster, and now it's launching a new type of ad called a slideshow. While available on a standalone basis globally, Facebook envisages it replacing conventional video ads on slow connections and it gradually displays a series of images with text superimposed upon them. Facebook says Slideshow ads require just one-fifth the bandwidth of a regular video ad. The new ads, which Facebook has already tested with major brands such as Coca-Cola and Dettol, mirror under-the-hood changes that make all of Facebook more tolerable on slow connections. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Aliyev travels to Turkey at Erdogan's invitation On June 10, Azerbaijani President of Azerbaijan Ilham Aliyev will leave for Turkey on a working visit. CSTO budget “to be adjusted due to Yerevan’s non-payment of contributions” The CSTO budget for the current year requires adjustments due to the refusal of Yerevan to pay their share of contributions. Russia sends note of protest to Armenia over envoy’s trip to Ukraine’s Bucha Russia has sent a note of protest to Armenia over the visit of Vladimir Karapetyan and Tigran Ter-Margaryan to Bucha. Armenia: Protesters march to parliament, some spend the night on street The protesters did not disperse despite heavy rain that began at around 2 a.m. local time. |