Facebook increases number of ads on InstagramJanuary 26, 2016 - 12:02 AMT PanARMENIAN.Net - Facebook has significantly increased the volume of ad impressions that are being served to Instagram users over the last few months. Detailed by an advertising network called Brand Networks, the company is reporting a massive uptick in available ad impressions during the last six months of 2015, according to Digital Trends. Specifically, Brand Networks served approximately 50 million ad impressions on Instagram during August 2015. That number doubled to 100 million in September and continued to dramatically rise until breaking through 650 million impressions during December 2015. Brand Networks expects this trend to continue over the first three months of 2016, potentially hitting one billion ad impressions by March 2016. A large volume of these ads were video rather than traditional static image banner ads. Speaking with Business Insider, Brand Networks CEO Jamie Tedford said “This content type (video) is experiencing a meteoric ascent to prominence in Instagram ad campaigns much faster than expected. A shocking 92% of the ad impressions we served on CyberMonday were video ads.” Reaching a specific type of Instagram user can be expensive depending on subject matter. Fashion advertisers, for instance, pay significantly more to reach an Instagram user than advertisers in the real estate or travel industry. Facebook runs the risk of annoying Instagram users with this massive shift into serving more online advertisements, Digital Trends says. If users dislike the uptick in advertisements, they may start looking for alternative apps to Instagram or simply just stop using the app entirely. Facebook hasn’t reported on growth in Instagram users since hitting 400 million users during late September 2015. Roughly 75 percent of those users live outside the United States. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Lemkin Institute petition seeks release of Armenians in Azerbaijan The Lemkin Institute is deeply concerned about the continued illegal detention of political prisoners from Karabakh in Azerbaijan. Armenian Catholicos calls for national unity against threats Karekin II issued a message on Republic Day marking the anniversary of the First Armenian Republic. Pashinyan: Armenia’s desired goal is “on the horizon” Prime Minister Nikol Pashinyan has said that Armenia is moving forward “without interruption”. Opposition leader, supporters spend night at Sardarapat memorial Police made nearly 300 arrests the day before as Galstanyan and his supporters continued to demonstrate in Yerevan. |