Google launches Accelerated Mobile Pages for adsJuly 20, 2016 - 11:12 AMT PanARMENIAN.Net - Last October, Google announced its Accelerated Mobile Pages (AMP) project to help deliver speedier mobile content. On Tuesday, July 19, the company introduced a version of AMP tailored specifically for advertising content, ZDNet reports. AMP for ads (A4A) is "bringing us to a more technically healthy advertising ecosystem on the internet," Malte Ubl, Tech Lead for the AMP Project, wrote in a blog post. AMP for ads will differ from legacy web ads, as well as from other AMP pages, in a few key ways: onlike legacy web ads, A4A separates ad requests from ad rendering, allowing for faster ad rendering at no additional CPU or memory cost. Additionally, CPU usage will be limited to on-screen ads to save battery life. Since ads are a more focused use case than most AMP pages, A4A won't come with the full functionality of regular AMP pages. A4A does, however, have its own analytics functionality, which will eliminate the bandwidth and runtime costs associated with the measurement tools that typically come with an ad, ZDNet says. Google initially build AMP pages to support legacy web ads, but they had to accommodate the technical challenges surrounding those ads -- without compromising content. When an AMP page loads now, ads are loaded after the content, and they are contained to specific spaces. AMP pages will continue to support non-AMP ads for now, as Google experiments with A4A. The development helps Google catch up with Facebook's Instant Articles, which already cater to advertisers. Related links: Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Get Started: An educational platform for young startuppers The Get Started program which operates in two phases is an important platform for young startuppers. Byblos Bank Armenia celebrates Students' Day with scholarship recipients YSU students who received scholarships from Byblos Bank Armenia gathered in a casual setting to meet with the Bank's CEO, Hayk Stepanyan. Azerbaijan extends Rune Vardanyan’s arrest by 5 months A court in Azerbaijan has extended the arrest of former Nagorno-Karabakh leader Ruben Vardanyan by five months. Armenia border residents dissatisfied with delimitation Residents Kirants are dissatisfied with the results of the delimitation of the border between Armenia and Azerbaijan. |