Twitter wants to stream 24/7 live video content, COO saysApril 26, 2017 - 12:22 AMT PanARMENIAN.Net - Twitter, which reports first quarter earnings Wednesday, April 26, plans to air live video 24 hours a day, 7 day a week inside its apps and desktop site, building on the 800+ hours it aired in the first three months of 2017, Twitter COO and CFO Anthony Noto told BuzzFeed News. Call it Twitter TV or The Twitter Network, the always-on realization of Twitter’s current live video offering of sports, news and entertainment programming is on its way. “We will definitely have 24/7 [video] content on Twitter,” Noto said during an extensive interview about the company’s live video strategy last week. “Our goal is to be a dependable place so that when you want to see what’s happening, you think of going to Twitter.” Noto's assertion follows the loss of Twitter's cornerstone NFL deal to Amazon. But despite losing the rights to stream the package of Thursday night games, Twitter is seeing enough benefit from live video to make it a pillar of its growth and revenue strategy. Live video is driving up conversation volume on the platform, Noto said, and it’s helping Twitter offer the type of 15 and 30 second unskippable video ads for which advertisers typically write big checks to TV networks, BuzzFeed News reports. Twitter will take some time to reach its 24/7 programming goal, Noto said, without offering a timetable. But he indicated much more programming in the works. “We’re working on many, many things,” Noto said. “There’s a lot in the pipeline.” Next week, Twitter will pitch advertisers on the value of spending big bucks to reach its audience at its first ever NewFronts event. The company will introduce a handful of new shows in hopes of landing some big upfront ad buys from top tier sponsors. Noto declined to go into detail about what’s coming. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Armenia, Turkey discuss restoration of historic bridge The meeting took place on May 17 in Ashgabat on the sidelines of an international conference of ministers of culture. India wants Armenia’s proposals on use of Chabahar port India is expecting proposals from Armenia regarding the use of Chabahar port in Iran, Indian ambassador says. EU welcomes Armenia-Azerbaijan “progress” The EU has welcomed “progress” made in the framework of the Armenia-Azerbaijan border delimitation process. Belarus opposition leader slams Lukashenko for Karabakh trip Belarusian opposition politician Sviatlana Tsikhanouskaya has harshly criticized the visit of Lukashenko to Karabakh. |