A refreshing twist: Fanta gets a new lookMay 4, 2017 - 12:51 AMT PanARMENIAN.Net - Fruit flavoured sparkling soft drink Fanta has undergone a major branding change. At the heart of the brand’s transformation is a new visual identity, designed to reflect Fanta’s fruity, fun and vibrant nature. Driving the new look of this much loved, world famous beverage, which has been around since 1955, are the new logo and the unique twisted bottle. Nearly two years in the making, this uniquely shaped bottle is an industry-first, replacing traditional, symmetrical designs with a revolutionary spiral version. The new bottle features across 500ml, 1L and 1.5L formats and is already available in stores in Yerevan and around the country. “This year is a very important one for Fanta and Fanta fans all over the world, who will now enjoy their favorite drink in a totally new and refreshing format. It is very important for us to keep our local portfolio in line with innovations made by The Coca-Cola Company globally, of course considering the preferences of Armenian consumers. We believe that this new look, which fully reflects the nature of Fanta, will be especially oved and well suited to the taste of dynamic and active Armenian youth”, said Christoph Speck, the General Manager of Coca-Cola Hellenic Armenia. To spread further the “Fantastic” mood and celebrate the new launch with Fanta fans, in May in the most crowded corners of our city Coca-Cola Hellenic Armenia will organize Fanta giveaways to passers-by letting them enjoy this fruity sparkling drink and its new unique bottle. Coca-Cola Hellenic Armenia is a subsidiary of Coca-Cola Hellenic Company. It has been operating in Armenia since 1996, being the only authorized bottler of Coca-Cola products in the country. The Company’s beverage portfolio includes Coca-Cola, Coca-Cola Zero, Fanta, Sprite, BonAqua, Burn, Powerade, as well as Nestea, Dobriy, Rich and Schweppes. Top stories David Vardanyan is the son of former Karabakh leader Ruben Vardanyan who who is currently imprisoned in Azerbaijan. Prime Minister Nikol Pashinyan has met with Stephan Schütz, Executive Partner at Gerkan, Marg and Partners. The number of state universities will be reduced from 23 to 8 by 2030, Minister of Education, Science, Culture and Sport Zhanna Andreasyan has said. From September 21 to November 11, a total of 2,820 Russians registered at a place of residence in Armenia, the police has said. Partner news | Lemkin Institute petition seeks release of Armenians in Azerbaijan The Lemkin Institute is deeply concerned about the continued illegal detention of political prisoners from Karabakh in Azerbaijan. Pashinyan: Armenia’s desired goal is “on the horizon” Prime Minister Nikol Pashinyan has said that Armenia is moving forward “without interruption”. 17 bridges collapse as a result of floods in Armenia As a result of floods in Armenia’s northern Lori and Tavush provinces, 17 bridges, including five large ones, have collapsed. Armenia: Top cleric to retain title as he bids to become interim PM Galstanyan said earlier that the interim government would be tasked with stopping the “destruction of our homeland”. |