Re-branding is a new approach to quality serviceApril 7, 2008 - 16:49 AMT PanARMENIAN.Net - VympelCom has launched a great number of events since it entered the Armenian market, ArmenTel's acting director general Gennady Kalgashkin told a news conference in Yerevan. "Introduction of Beeline brand is a good development. The new brand symbolizes brightness, simplicity and friendliness. I am confident that our new style will fill our subscribers with positive energy," he said. From April 7 ArmenTel's sales and service offices are open under Beeline brand. Sales will be practiced via dealer network in all regions of Armenia. Re-branding is not a change of logo but a principally new approach to the services provided. We still have a huge deal of work to finally introduce Beeline brand till the yearend," Mr Kalgashkin said. According to Interbrand Zintzmeyer & Lux AG consulting company, Beeline's cost reaches $7,2 billion. VypelCom has branches operating in Russia, Kazakhstan, Ukraine, Tajikistan, Uzbekistan, Georgia and Armenia. It's the first Russian company included in the NYSE VIP stock list. Top stories Yerevan has dismissed Turkey’s demand to shut down the Armenian nuclear power plant as “inappropriate”. Armenia will loan 2.9 billion drams to Nagorno Karabakh (Artsakh), according to a draft government decision. The Ministry of Ecology and Natural Resources of Azerbaijan has “strongly condemned” Armenia’s decision. Kerobyan has said that for the first time in the history of Armenia, the volume of foreign direct investments amounted to about $1 billion. Partner news | IDBank, Dalma team up for Caucasian Deer Reintroduction Program IDBank has joined Dalma Garden Mall’s Green Challenge to support the Caucasian red deer reintroduction project. Through Ucom’s support the 12th Sunchild Festival concludes On May 24-28, with the support of Ucom, the 12th international environmental festival Sunchild took place in Yerevan. U.S., Turkey emphasize importance of Armenia-Azerbaijan peace deal Jake Sullivan and Akif Cagatay Kilic have discussed the normalization process between Armenia and Azerbaijan. Armenia coach expects good football in Slovenia friendly The Armenian national team has left for Ljubljana a friendly match against Slovenia on June 4. |