Yerevan Brandy Factory sales volume decreases by 26% within 5 months

PanARMENIAN.Net - Sales volume at Yerevan Brandy Factory decreased by 26% within January –May 2010 compared with last year’s results, factory director Ara Grigoryan stated.

As he told a news conference in Yerevan, “Two of our main outlet markets, Russia and Ukraine, are still undergoing economic downfall stage. Among other marketing steps, we’re trying to make amendments to our price policy and product appearance to repair the situation. Brandy Factory re-equipment costs grossed over EURO 1 million; still, it’s hard to foretell the effect innovations introduced will have on the situation.”

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