IDC: 18 million Tablets and 12 million eReaders shipped in 2010March 11, 2011 - 14:08 AMT PanARMENIAN.Net - According to the International Data Corporation (IDC), which is the Worldwide Media Tablet and eReader Tracker, 10.1 million media tablets were shipped in the fourth quarter of 2010 and more than double the 4.5 million shipped in the third quarter. Apple's share came down from 93% in 3Q10 to 73% in 4Q10, but still reflected Apple's strong leadership position. Samsung's Galaxy Tab was the primary competitor in the holiday season, beating other players to market and capturing more than 17% share. The Tracker showed that the eReader market also picked up in the fourth quarter. Strong sales of Amazon's Kindle, which was priced more aggressively, as well as significant gains from competitors such as Pandigital, Barnes & Noble, Hanvon, and Sony among others, contributed to market growth. In 4Q10, the eReader market doubled volume from the previous quarter, with more than 6 million units shipped for the quarter, bringing the full-year total to 12.8 million units shipped. "Media Tablets are on pace to reach shipments of roughly 50 million units in 2011," said Loren Loverde, vice president, Consumer Device Trackers. IDC expects Apple to maintain a 70-80% share of the market in 2011. The recently launched Motorola Xoom is a worthy competitor in function, but the relatively high price is expected to be a barrier. Amazon continued to lead the eReader market holding just over 48% share in 4Q10 and 2010 overall. Barnes and Noble began shipping the NOOKcolor color LCD-based ereader in 4Q10 to support children's books, periodicals, and other graphically rich content. Worldwide Sony Reader shipments grew 80.7% during 4Q10 and exceeded 800,000 units for 2010. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | U.S. warns Georgia not to side with Moscow against the west Georgia has been warned by the U.S. not to become an adversary of the west by falling back in line with Moscow. Power of One Dram sums up two-year program with Teach for Armenia Idram Junior also joined the companies during the visit, bringing with it a fascinating intellectual game for children Moscow slams EU mission in Armenia for “provocative activity” The EU mission is doing more and more against Armenia’s neighbors Russia, Azerbaijan and Iran, Mikhail Galuzin said. Yerevan Mayor to travel to Paris on May 15-19 The official delegation headed by Yerevan Mayor Tigran Avinyan will travel to Paris from May 15 to 19. |