Coca-Cola cups to have QR codesNovember 12, 2011 - 12:17 AMT PanARMENIAN.Net - Millions of Coca-Cola cups circulating this month will spot QR codes for a program that supports the brand’s holiday mascot, the polar bear. According to Mashable, the brand is partnering with the World Wildlife Fund for the initiative, which aims to help conserve the polar bear’s Arctic habitat. Consumers who scan the codes, which appear on cups distributed by 7-Eleven, will download a Snowball Effect by Coca-Cola app for the iPhone and iPad platforms that turns into a Facebook-connected, snowball-throwing game. Those who generate the most points in the game will win prizes including iPads (80 total will be given out) and a trip to the Arctic for two. The program runs through March. The app also leads to a site where consumers can donate to the WWF’s cause. Coca-Cola will match each $1 donation up to $1 million (it also donated an additional $2 million). The brand’s association with polar bears goes back to 1922, when Coke first used one in a French holiday ad. Though Coke has run other QR code programs in Japan and Germany, this is the first time the brand has executed one in the U.S., says Peter Callaro, group director of integrated marketing content at Coca-Cola. The company worked with Scanbuy, which ran a QR code program for Taco Bell in August. Mike Wehrs, president and CEO of Scanbuy, says creating readable codes on cups is a challenge. “Rounded with condensation running down it is incredibly difficult,” he says, noting that Coca-Cola wanted a QR code solution that would “work across the board.” Callaro says a QR Code program using cans may be next. “We’ve started to look into it,” he says. “It’s a very involved process.” Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Putin congratulates Pashinyan’s birthday Russian President Vladimir Putin congratulated Armenian Prime Minister Nikol Pashinyan on his birthday on June 1. Opposition motorcade en route to Gyumri for large rally A motorcade of protesters headed by Archbishop Bagrat Galstanyan is heading to the city of Gyumri. Ruling MPs, Foreign Minister talk Armenia-Azerbaijan processes MOs from the ruling Civil Contract party met with the Foreign Minister Ararat Mirzoyan in the Armenian parliament. Russia: Armenia’s frozen membership weakens CSTO position in Caucasus A Russian envoy said any step that could alienate the CSTO member states from each other is “deeply wrong”. |