April 25, 2014 - 17:55 AMT
EFSE success stories. Narine Dadivanyan: my recipe for success is passion for service and great food
In 2012, they realized the need to shift into a higher gear, which meant investing in larger warehousing facilities.
Narine Dadivanyan and her husband Khachik Chartaryan have been engaged in food industry for 13 years, selling fruit and vegetables in their shop situated in Nor Nork district of Yerevan, the capital of Armenia.

In 2012, they realized the need to shift into a higher gear, which meant investing in larger warehousing facilities. The USD 20,000 loan granted by Araratbank allowed not only to fit the bill as a warehouse but also gave plenty of possibilities for opening a second outlet.

Mrs. Dadivanyan says she loves good food, loves to cook and loves to put a smile on people’s faces.

Her shop called ‘Levart‘ offers more than 15 kinds of pizza, at least as many different types of sandwiches and hamburgers, as well as pies with spinach, cabbage, potatoes, meat, cheese, sausages and even fruit.

The delivery to nearby neighborhoods is free of charge and the cost for farther districts is AMD 300-500 (about USD 1).

“Offering free delivery here and in the neighboring districts means just a little extra cost for us, but it means a lot to our customers. They appreciate it and remain loyal,” Mrs. Dadivanyan says, adding that the turnover has already doubled and they hired more employees.

“We have a lot of plans! A great partnership is like good food – it’s the ingredients that count,” she says.

Currently, Mrs. Dadivanyan employs 2 men for the delivery of orders, 1 shop assistant and 5 bakers for the food service, as well as 1 shop assistant and 1 cleaner for the fruit/vegetable shop.

“Of course, offering free delivery was a tough business decision at first. But it turned out to be a wise one. Being in business on your own, you have to trust your instincts sometimes. It’s the same with choosing your bank. Our partnership with Araratbank couldn't have worked out better,” Mrs. Dadivanyan confesses.

In 2010, the European Fund for Southeast Europe (EFSE) provided Araratbank with a USD 5 million credit line for on-lending to MSEs to help create and sustain jobs as well as accelerate business growth among MSEs and increase confidence in the banking sector in Armenia.

Araratbank is among the most experienced banks in the area of SME and MSE lending in Armenia. The bank’s loan portfolio has experienced dynamic and sustainable growth due to modern lending technologies and methods, its staff and the wide-ranging branch network.

The project is sponsored by the European Fund for Southeast Europe

Lusine Mkrtumova / PanARMENIAN.Net