Armenian-French project, sponsored VivaCell-MTS, is a mixture of conceptual and technological solutions.

Cannes Film Festival award-winner Serge Avedikian and French choreographer Nicolas Musin have given ‘fresh breath’ to Armen Tigranyan’s Anoush opera. The opera with 100 years of history with its new interpretation is a bold call: to reevaluate the strongly-held stereotypes of the society by adopting human approach and behavior.

The joint Armenian-French project, sponsored VivaCell-MTS, is a mixture of conceptual and technological solutions. When working on their realization, the producer and choreographer tried to keep in line with the general concept of Tigranyan, and not to nontradict it. At the same time, they gave it entire breadth and depth of the modernity. The realization of this ambitious project, including its conceptual, financial as well as production components took over 2 years.

“There are works of art, which are a creation of a certain epoch, and drew tremendous admiration of the public. However, there are some works, which do not lose their shine and actuality, perceived as an unsurpassed value. The literary heritage of the All-Armenian Poet – Hovhannes Tumanyan, is another representation of this. Geniously simple and deeply insightful poem is regarded today as having a universal value. It’s a pride to sponsor a noble initiative like this, the purpose of which is to make us to rethink once again over the whole heritage left by Tumanyan,” VivaCell-MTS General Manager Ralph Yirikian said.

The next staging of it will be in Paris, VivaCell-MTS press service reported.