April 29, 2022 - 18:06 AMT
Yerevan Brandy Company launches tree planting project

Over the years, Yerevan Brandy Company has always prioritized environmental issues and made them an integral part of everyday work. And on April 29, the company launched a tree planting project near its main building with the participation of employees.

The project is based on the result of the work of specialists and the research of archival documents. This is not only aimed at making the capital Yerevan more appealing but also to contribute to the improvement of ecology and biodiversity. Within the tree planting project, various trees were planted, including Spruces, Maples, and Judea trees, which were selected taking into account both climatic, geological specificities of the area and architectural solutions of the building.

“Without the generosity of nature and the warmth of the Armenian land, it would not be possible to found brandy-making back in XIX century. Nature is the only source without which even the most gifted masters would’ve been powerless to achieve their creative pursuits. On the anniversary of the Armenian brandy-making, we couldn’t skip this topic which symbolically reflects our gratitude towards nature. Environmental agenda has always been on the spotlight of Yerevan Brandy Company, and I am even more delighted that we strive to protect and nurture the environment and involve new communities day by day,” says Serge Khachatryan, Chief Operating Officer of Yerevan Brandy Company.

“The cooperation with the dedicated team of Yerevan Brandy Company and deep understanding of the area’s importance for Yerevan, we managed to choose variety of plants which will make the territory appealing all year long”, - underlines PhD Kristina Vardanyan, member of the Council of the Elders of Yerevan.

Being a member of Pernod Ricard international group, Yerevan Brandy Company constantly initiates projects on the scope of “Responsibility and Sustainability”, especially stressing on the strategy of “Good Times from a Good Place”, which is based on the four pillars of S&R:

- Nurturing Terroir

- Valuing People

- Circular Making

- Responsible Hosting

The celebration of the 135th anniversary within the environmental initiative combines all said pillars. The hosting of participants was accompanied with “Drink More Water” bar and zero-waste cocktails were served during the event.