Within Future First global education program frameworks, HSBC Bank Armenia has launched its Future First Toy and Book Drive which will run from 30 November through to 21 December 2009 aiming to support charities working with underprivileged children, the Bank's press service reported.

HSBC Bank Armenia encourages everybody to reach out to these children and give them a reason to celebrate the festive season. Donated toys, puzzles, games, coloring books, dictionaries or story tales can be placed in collection boxes located at each HSBC branch.