The flowers laid at the Armenian Genocide Memorial on April 24 were carefully collected and taken to the backside of the memorial as part of an event launched jointly by VivaCell-MTS, the Foundation for the Preservation of Wildlife and Cultural Assets (FPWC) in Armenia and the Armenian Genocide Museum Institute.

Stalks were separated from petals to be later on recycled and used as fertilizer for Tsitsernakaberd gardens. Petals, being dried out, will be later on used for decorating recycled paper by SunChild Eco-Clubs young members. The recycled paper decorated by those flowers is also being used by the Armenian Genocide Museum Institute for various certificates and cards.

Groups of volunteers from various organizations and individuals participated in the event. This year over 300 volunteers decided to join the initiative, including VivaCell-MTS employees.